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WKEF-TV ABC 22 News :: Sports - Local Sports - UD unveils new image and logo

UD unveils new image and logo

DAYTON —This year’s Elite Eight® run was no storybook ending. It was just the beginning.
On the heels of a remarkably successful men’s basketball season, University of Dayton is rolling out a new
logo and identity for the Dayton Flyers athletics program. Produced by branding agency 160over90, with
creative consultation from Nike, the athletics logo was revealed on Friday, July 18 on DaytonFlyers.com.
“The new image is an investment in our athletic program’s future,” said Tim Wabler, University of Dayton
vice president and director of athletics. “This is a stronger, more iconic representation of our program and
our sports teams — one that will set the direction for the next generation of Dayton Flyers. This is more
than just a logo; it’s an affirmation of our commitment to meet the challenges of today’s intercollegiate
athletics environment.”
The University of Dayton and 160over90 worked collaboratively to create and execute a design that
embodies the University’s history and its vision for the future. Building on the well known Dayton Flyers
image while maintaining its classic feel, this new theme aims to attract more attention from high-quality
student-athletes, while elevating the perception of the athletics program. The new Flyer identity is
designed to be easily discernible, visually interesting, and unmistakable, setting the University of Dayton
apart from any NCAA Division I school. Donors are providing funding for the new brand.
“Our new logo will certainly be a success factor for our program,” said head men’s basketball coach Archie
Miller. “From the start, I’ve been an advocate of a unified identity which can continue to sell a new day
and age for our program. Our brand is as strong as it’s ever been and this will continue to keep us in the
nation’s basketball mindset. The University of Dayton has always had a great image locally and within our
campus community. This will only set us up to be even more connected as we move forward. It’s a special
time to be a part of this re-branding, and it’s essential to our future.”
The new logo is adaptable across all athletic environmental branding mediums, from digital and broadcast,
to the court and stadium signage, to uniforms and apparel.
“We need a brand and style that matches the quality of our programs,” said head women’s basketball
coach Jim Jabir. “The new look will help accelerate the momentum we have in recruiting and move us
forward as a national program.”
A wide range of people were involved in the project. Faculty, students, student-athletes, coaches,
supporters and alumni provided input during the process.
“The University of Dayton is an elite academic and athletic institution,” said Darryl Cilli, chief creative
officer of 160over90, which represents nationally recognized brands including the Philadelphia Eagles, Los
Angeles Angels, Notre Dame, UCLA and Ferrari North America. “When it comes to basketball, UD has great
players, amazing coaches, a world-class arena, and some of the best fans in all of college sports. The
opportunity to work on their athletics identity, in collaboration with Nike, is a dream assignment. We
really want this to be something that resonates with the Flyer Faithful and that stands the test of time.”
Rollout of the logos and themes will occur in phases, starting with the basketball programs, new athletics
facilities projects and more visible athletics venues. Both logos will be in use during the transition.
Retailers will continue selling their current inventory while phasing in merchandise with the new logos.
Limited merchandise with the new logos will be available soon at DaytonFlyers.com, Korporate Kasuals
and the University of Dayton bookstore.
University of Dayton athletics also will unveil its new look on Twitter, Instagram, and Facebook.UD unveils new image and logo

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BREWERS-REDS

CINCINNATI (AP) -- Johnny Cueto pitched seven solid innings, and the Cincinnati Reds stayed in the chase for the NL's top record by beating the Milwaukee Brewers 4-2 on Tuesday night after learning they'll be without their manager for the rest of the week.

The Brewers dropped back-to-back games for the first time in more than a month, and it came at a bad time. They started the day 3 1/2 games behind St. Louis for the final NL wild card spot.

They got no break from the Reds, who clinched the NL Central title on Saturday night.

Manager Dusty Baker met players before the game and revealed he suffered a mini-stroke in addition to being treated for an irregular heartbeat last week. The 63-year-old manager hopes to return to the dugout next week.

REDS-BAKER

CINCINNATI (AP) -- Dusty Baker won't manage the Cincinnati Reds until the final series in St. Louis, giving him time to recover from an irregular heartbeat that left him hospitalized last week.

Baker met with owner Bob Castellini and his team on Tuesday before a game against the Brewers. Bench coach Chris Speier said he'll manage the final three home games against Milwaukee and three in Pittsburgh over the weekend, with Baker taking over for the last three games next week.

The 63-year-old manager was hospitalized in Chicago last Wednesday for an irregular heartbeat, a problem he's had for a while. He was in the hospital for four days, missing the Reds' 6-0 win over the Dodgers on Saturday night that clinched the NL Central title.

INDIANS-WHITE SOX

CHICAGO (AP) -- The Chicago White Sox have lost sole possession of first place in the AL Central race, with the Indians playing spoiler. Gordon Beckham hit into a game-ending forceout with the potential tying run on second base yesterday as the Indians downed the White Sox 4-3.

Down 4-0 in the fourth inning, the White Sox closed within a run when Paul Konerko homered off Chris Perez leading off the ninth. Perez walked a pair of batters with two outs, and Beckham grounded to shortstop Asdrubal Cabrera, who threw to second baseman Jason Kipnis for the force.

Chicago (82-72) had held sole possession of the division lead since September 3. Detroit pulled into a tie for the division lead with its win over Kansas City last night.

T25-OHIO ST-MATCHING UP

COLUMBUS, Ohio (AP) -- Through four games and four victories, Ohio State's defense has faced a continual drumbeat of short passes, quick routes, screens and sweeps.

Every opponent, it seems, has relied on a sleight of hand.

Now the Buckeyes are looking forward to getting into familiar territory when they open Big Ten play.

When No. 14 Ohio State travels to 20th-ranked Michigan State on Saturday, the Buckeyes anticipate they'll run into a more conventional Midwestern attack. Granted, that means having to counteract the 244-pound blasts of the Spartans' massive Le'Veon Bell.

But after a month of chasing people, the Buckeyes think they might benefit from a change of pace from the subterfuge and rush-avoiding quick-hitters in a trade for raw man-on-man power struggles at the line of scrimmage.

T25-UPTIGHT SPARTANS

EAST LANSING, Mich. (AP) -- Michigan State's lackluster win last weekend got to coach Mark Dantonio.

After the Spartans beat Eastern Michigan 23-7 Saturday, Dantonio hurried through a terse news conference full of abrupt answers. The Michigan State coach said "next question" seven times in under a minute and was clearly annoyed with the way his team played.

On Tuesday, Dantonio spoke with reporters for around a half-hour, but Michigan State isn't making any players or assistants available this week. The Spartans' coach is trying to send a clear message to his players that it's time to get serious.

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